Accenture Interactive

CLIENT

Coca-Cola Co.

SITUATION

Our client wanted to start a new chapter in innovation and keep up with evolving customer expectations.

CHALLANGE

Empower the CFO with a way to motivate change from within the company.

SOLUTION

A manifesto video for the CFO to present to top execs, motivating their new change in direction. The video highlights why innovation is imperative to staying profitable, showcasing high-profile companies that failed to get ahead of the future. Proving that past success doesn’t guarantee a future of the same.

RESULT

A $1 million contract and an ongoing engagement to support their business innovation moving forward.

ROLES

Copywriter, Content Strategist, VO Talent, Art Director