HONORS & AWARDS

2014 WEBBYs – Connected Products Category
2014 ADDYs – Best of Digital, Gold for Self-Promotion Integrated, Silver for Social Media
2013 Fast Company INNOVATION BY DESIGN AWARDS – Transportation Category
2013 Shorty Awards – Best Use of Social Media In Real Life
2013 Tomorrow Awards – Celebrating The Future of Creative Innovation

THE CHALLENGE

Every year, convenient transportation at SXSW is lacking. With 300,000 visitors in town for the event, traffic is at a standstill, and it’s hard to get around the sprawling city on foot. How could we help in an innovative, inexpensive way?

THE SOLUTION

Together with a small internal team, we came up with a wild idea to put out a fleet of free bikes out for anyone to use — bikes that tweeted as they visited landmarks, events, and more.

But we didn’t stop there. We gave each bike their own unique personality, from the “grumpy old man” who wasn’t impressed by anything, to the “happy-go-lucky flower child” who was Zen about it all. We outfitted GPS trackers on each bike to tweet where they were, what they were doing, and how they felt about it in their unique tones of voice. We also created a website to go along with it, so anyone looking for a bike could track one down easily in real time.

THE OUTCOME

People rode the bikes over 150 miles in 5 days.

The project captivated blogs, news outlets, and one the world’s largest bike share program chimed in, saying, “UseMeLeaveMe raises the question of urban transport redesign through social networks.”

So, what started out as convenient transportation ended up being an unexpected experiment in technology, transportation, and social behavior. Not every bike was treated with care, but most survived unscathed, telling us that just maybe, a touch of humanity goes a long way.

ROLE

Copywriter, conceptual development, personality definition for each bike, and real-time events tweeter

AGENCY

SapientRazorfish

What know-how can do.

Adweek's Ad of the Day:

http://www.adweek.com/news/advertising-branding/ad-day-peoples-united-bank-138081

Pull quote from article:

"It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that. But that's the case with Philip Seymour Hoffman, who directed the two spots below, through The Via Agency in Portland, Maine, for People's United Bank.

The ads, running across New England and in certain metro New York markets, show the bank's employees helping people out in small ways on their way to work — because that's just the kind of people they are—they go above and beyond in dealing with customers at the office...The camera movements, in particular, are subtly engaging, imbuing the slice-of-life street scenarios with a breezy humanity..."

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Agency: The VIA Agency

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Role: Concepting / Copywriter

What do you you do when a huge national car brand is looking for a new agency of record? Rev your engines.

We might not have gotten to the finish line first, but the race was close. Here is some of the work that got us there.

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Agency: The VIA Agency

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Role: Copywriter

“The Next Big Thing Is Here”

People don't read instruction manuals. And are often still confused after they do. So we created a more engaging way for people to get to know their new Galaxy 4 phone.

Welcome to the launch campaign for Google’s new smartphone, Moto X. Designed by you. Assembled in the U.S.A. (And promoted by a team at Razorfish with some engaging digital work.)

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It was the first Motorola phone to come out since, well, anyone could remember. Needless to say, there was a bit of stigma to get past. 

Thankfully, Moto X had plenty to talk about. Because you could design it yourself (for the most part).

We could have launched Moto X as just another phone. Instead, we launched it as a deliberate fashion choice.

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Agency: Razorfish

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Role: Copywriter

Friends of the Urban Forest helps individuals and organizations plant and care for neighborhood trees and sidewalk gardens in San Francisco. 

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This might have been a school project, but it was also a passion project for the city where I grew up.

Teaming with designers, we created a dynamic, integrated website, a rich media takeover (before it was really a thing), and print work that captured our desire to make "The City" as beautiful as it could be.

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Academy of Art University

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Role: Copywriter

We took the word "Bundle" and made it a thing, literally. Then we increased sales by 40% with the highest response rate in company's history.

Fun fact: I wrote and got to go on this shoot as an intern. It was a great introduction into the world of advertising. 

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Agency: The VIA Agency

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Role: Copywriter

Tide-to-Go makes stains disappear in an instant, like magic. This was the inspiration behind this spec work along with experimentation with different types of printed media.

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Academy of Art University

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Role: Copywriter

We wanted to make a holiday card we were proud to share with clients and friends. Something more than a card with a bunch of signatures.

I put forth the winning concept—one that connected the historical VIA Agency building to a gingerbread house. But it was more than that. We were actually going to build a gingerbread replica of the Harry-Potter like architecture—and film the process—to show our clients just the lengths we were willing to go to for them.

We also created an interactive website allowing users to create their own virtual ginger-people, complete with frosting, sprinkles and other candy options.

We had a lot of contributors to the gallery and overall, the success of the virtual holiday card felt pretty sweet.

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Agency: The VIA Agency

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Role: Copywriter