Role: Ideation, copy, real-time social media updates

Need: Position SapientRazorfish as the premier tech Agency in Austin.

Approach: Showcase our tech savviness and offerings by up-leveling the SXSW experience through smart, entertaining and digital engagement that provided real value to festival-goers.

Execution: We rolled out #UseMeLeaveMe, a bike-sharing program that utilized state-of-the-art Beacon technology.

Launched Day 1 of SXSW, users could locate nearby available bikes through pings on their phones and use them — for free.

Each bike had its own name and personality. We Tweeted where they were going and what they thought about it in their unique tone of voice. There was a grumpy old man bike, a sunny optimist, a partier and around 20 more unique personas. Not only did this allow users to locate a bike to use, but provided real-time information on events, concerts and more.

Outcome: Bikes were used by thousands of riders with only one bike being destroyed, proving the real value of smart, usable tech. Razorfish’s brand awareness spiked significantly not just in Austin, but to visitors from around the world. The #UseMeLeaveMe campaign demonstrated Razorfish's focus on integrating digital and physical experiences to create innovative solutions, particularly in the realm of mobile and location-based technologies.

Awards:

• National Gold ADDYs (American Advertising Awards)

• Webby Award

Learn more:

https://www.marketingdive.com/ex/mobilemarketer/cms/news/advertising-agencies/17542.html

Role: Ideation, script writing and editing.

Need: Build brand awareness and affinity of People’s United Bank.

Approach: Showcase the extensive experience and helpfulness of employees, positioning People’s United as not just another bank, but a go-to source for financial needs met — then exceeded.

Execution: A series of TV commercials showcasing the high morality and values of employees outside of work. Proving their desire to support is innate, not just during business hours.

Outcome: The last, great Philip Seymour Hoffman chose to direct the spots for his director reel after being impressed by the scripts. The first commercial premiered during that year’s Super Bowl. Messaging became the new brand platform.

Role: Ideation, copy from brief to delivery


Need: Re-introduce Motorola as a tech-forward mobile phone innovator. Motorola hadn’t been known for high tech devices since the “Moto Moto” days, but now it had something big other companies didn’t — a phone with no-tough technology.

Approach: Position Motorola as a true high-tech competitor in the mobile phone space through an equally innovative, digitally savvy campaign that hit all the right touchpoints — no touch needed.

Outcome: Successfully reintroduced Motorola as being at the forefront of tech innovation at the time. Campaign was renewed and messaging became the new brand platform.

Role: Led ideation, copy from start to finish


Need: Position MINI in a niche car category that made drivers excited to not just own, but be proud to be a MINI driver.

Approach: Remind customers of something they may have lost along the years — that driving is fun. Thanks to MINI’s easy maneuverability, gas milage and small frame, they can recapture the joy of driving every time they get behind the wheel.

Outcome: Print and viral experiences that positioned MINI as more than a car, but a Time Machine back to that wind-in-your hair, music blasting thrill of freedom. The MINI can take you anywhere, including a joyful state of mind.

Role: Ideation, script writing, talent choice, video editing

Need: Samsung needed instructional videos to showcase the features of its new phone launch.

Approach: What if instructional videos were as clever, engaging and innovative as Samsung phones themselves? Any Google search can show you how to use phone features, but we wanted to give customers more, while also enticing non-Android converts.

Execution: Engaging, entertaining how-tos people actually wanted to watch. We kept it simple with one feature per video. Experienced actors brought the satirical “Community” show-style dialog to life in beautifully shot vignettes.

Outcome: Engagement skyrocketed on Youtube and social, receiving positive feedback, likes and engaged back-and-forth comments. And just like that, a new standard in instructional tech videos was born.

The FairPoint Bundle wasn’t just a phone plan offering, we turned it into an animatronic furry companion. Because your phone plan should make you feel warm and fuzzy, not antagonize you with hidden fees. Original concept and script written and created by yours truly.