Accenture

CLIENT

Coca-Cola Co.

SITUATION

Our client had become complicit by resting on its legacy of success, resulting in stalled innovation and failure to keep up with changing customer need.

CHALLANGE

Empower the CCO with a way to motivate change from within the company.

SOLUTION

A manifesto for the CFO to read to the top execs, motivating their new change in direction. We also created a video highlighting why innovation is imperative to staying profitable by showcasing high-profile companies that failed to get ahead of the future. Proving that current and past success does not guarantee a future of the same.

RESULT

A $1 million contract and an ongoing engagement to support their business innovation moving forward.

ROLES

Copywriter, Content Strategist, VO Talent, Art Director