Dell XPS 13 Launch
Task: Creative an exciting launch email for the Dell XPS laptop.
Insight: The most stand-out feature of the Dell XPS 3 laptop is the thin, almost nonexistent frame. It's what a customer would tell their friends about first—so it's what we lead with to announce the product launch.
General Sale Awareness
Task: Create a relatable general sale email that stands out in inboxes.
Insight: Saving money isn’t just a discount, it’s a means to what you’ll buy next.
Back to the Future Day
Task: Create a culturally-relevant email to announce a sale.
Insight: Our team discovered the email would go out on Back to the Future Day (yes, it’s actually a thing). So we made the timing count.
Free Service Awareness
Task: Inform customers that Microsoft Store offers free services like PC Tune-ups, Virus Removal and more.
Insight: When it comes to Microsoft tech, don't have to know what's wrong to get it fixed, thanks to the knowledgable experts at Microsoft Store.
Early Holiday Savings
Task: Create an early holiday sale email.
Insight: For some customers, saving money on Christmas shopping is a sport. Let’s give them a way to "win the holidays" even BEFORE Black Friday, empowering them to out-save the rest.
Top Ramen Student Discounts Email
Task: Build awareness of the ongoing education discount Microsoft Store offers students.
Insight: Students have more important things to worry about when it comes to their money, like using it to eat.
Microsoft Store Facebook Campaign
Free Virus Removal Service Email
Task: Build awareness of free virus removal service.
Insight: It's not the most fun topic, so let’s counteract that with a fun visual. This working GIF animated to show the ship blasting the bug.
